For starters, society’s opinion is formed by the opinion of everyone else. Opinions are influenced by things you see, hear, and observe every single day. Persuasion could be defined as one of the most powerful tools a person could have. Grasping and excelling at the art of persuasion is the key to really getting successful in life.
Through the powers of communication, PR firms can persuade society to completely change their opinions on a group, person, or a business.
It is election season, and that means that people’s opinions are at a very vulnerable state. Attacks are literally being seen almost every second a day, and this makes the viewers really think about different ideals, opinions, and angles.
If people did not have the opportunity to view different angles and views on topics then everything and everyone would be one sided; and that is not how Americans should live their day to day lives. But, being easily persuaded is something that PR practitioners really bank on.