I believe that the PRSSA should require that all PR practitioners be required to take a test and receive a license in order to own/run a PR firm. This would clean up some of those who don’t follow the ethics codes completely and also allow those who run their practices by the rules to succeed and get ahead of the competition. Some firms argue against this because it would create a smaller playing field for the rest of the firms. Also, most wouldn’t be able to pass a certification so their practice would have to be closed.
Creating a certification for PR practitioners would not go against any first amendment rights because they wouldn’t be taking away anything. The First Amendment right guarantees you freedom of speech and making sure those who exercising that right are doing it morally and ethically.