I chose to research Fox News and take a look at their newsroom that is listed on their website. I found the link to their media relations super quick and could easily look at the lists that they have provided which include their own executive vice presidents information. They also have easy access tabs to their media contacts, their press releases, and corporate information. All in all this was an extremely good website to navigate and gather any necessary information needed.
The second organization I chose to research was CNN. Finding CNN’s online newsroom was more difficult. The tab was listed as the news source, and upon clicking this grey colored word, a half page video appeared with different news clips. I spent about ten minutes on this site and I have yet to find the newsroom or any media contacts. Also, there was a plain corporate email listed as the contact info instead of any managers or anyone holding a title.
The public relations field is huge. There are endless possibilities when looking for different types of PR you want to do like medical, non-profit, corporate, political, hospitality, and many many others.
After spending an entire semester in an Intro to PR class, I absolutely know that this is what I want to be doing for the rest of my life. Working for the GOP is a dream that I want to be living in and kicking butt at it.
We had a guest speaker come in and speak to us a few weeks ago, and man did she convince me that this is what I need in life. She spoke of the fast-paced, always have your phone in your hand and alarms set at all times of the night, lifestyle and that is all I look for when searching for my career. I want that feeling when it’s 2 am and a crisis came up and I have two hours to get a press release written and a plan formed.
My professor gave me this assignment and it has been by far my favorite assignment. I chose to use the ever-known ASPCA commercial featuring our favorite mood killer/singer, Sarah McLachlin. This has got to be one of the most well known commercials in the history of the commercial industry.
I chose this campaign to study because literally EVERYONE hates this commercial. Whoever wrote out ASPCA’s campaign more than likely got an extremely good raise. The biggest success they created was when they put together the tragically gruesome looking video clips of the puppies and kittens looking as sad and sick as humanly possible, and then proceeded to slap you in the face with “In the arms of the angels” lyrics that reach down your throat and essentially rip out your heart.
When watching this commercial you are either one of three people: the first person being the one who immediately makes it their highest priority in life to change the channel, the second is the one who cannot bear to change the channel and so they immediately call and donate and get their “free” t-shirt, or the last one, who has been hardened by watching this heart breaking commercial over and over, and it no longer affects their ability to sleep at night.
Having that ability using just a commercial is absolutely a success. Everyone will remember the commercial for years and years to come, and will be able to hear that song about the freakin’ angels. But, did this commercial also have its own failures? Absolutely.
The biggest fail of this commercial is also coincidently its biggest success, the song. This song is forever burned in our minds (see paragraph 2) with a negative connotation. It is so negative in fact that when people here it, they immediately change it. So if the commercial is being changed every time the song starts, how is any new information going to be shown for the audience to see? This creates a huge downfall for both Sarah McLachlin and the ASPCA.
Managing crisis can range from being simple and easy to being the most challenging problem an organization has faced. Many organizations do not have the time to face a crisis that has gained attention, and that is were PR comes in.
Practitioners handle a wide variety of cases; whether those are be individual cases or lawsuits filed against global companies. Most do not have the resources, experience, or even time to manage a crisis and keep up with company requirements. We (the practitioners) are trained for four years making sure that crisis can and will be handled. This makes it our job to provide the best crisis coverage that can be found.
The most effective way to monitor and manage a crisis is by constantly staying ahead of the game. If a practitioner knows that a bad publicity story is going to be published or discussed on the evening news then a press release, a crisis management plan will be formed, and actions will already be in place to make as soon as the story surfaces.
This way crisis are never as big as anticipated, and images are not tarnished to the point that they are unsalvageable. Even if a story or problem arises, practitioners will still always be able to act quickly to resolve the issue and keep the audience focused on a different topic.
For starters, society’s opinion is formed by the opinion of everyone else. Opinions are influenced by things you see, hear, and observe every single day. Persuasion could be defined as one of the most powerful tools a person could have. Grasping and excelling at the art of persuasion is the key to really getting successful in life.
Through the powers of communication, PR firms can persuade society to completely change their opinions on a group, person, or a business.
It is election season, and that means that people’s opinions are at a very vulnerable state. Attacks are literally being seen almost every second a day, and this makes the viewers really think about different ideals, opinions, and angles.
If people did not have the opportunity to view different angles and views on topics then everything and everyone would be one sided; and that is not how Americans should live their day to day lives. But, being easily persuaded is something that PR practitioners really bank on.
PR and communications are both very broad fields. Both require an insane amount of patience and time to discuss with clients, deal with clients, media, and other resources going against you, and effectively do the job required. This difficult of a challenge excites me to the point where I wish I was already graduated and working in the field. Knowing that I will have the challenge of changing the whole face of a company, changing the way a certain community sees a person, and eventually getting to represent all those scandal stricken politicians that make up the GOP.
Now granted, when I think of working PR I automatically go straight to Olivia Pope and all her badass peeps taking on these extreme cases that are do or die. I know that this will not happen as portrayed on the show, because more than likely there will be no love stricken affair with the president, or even getting abducted by terrorist group only to be rescued by a MIA group member with an astonishing beard. But, it is still extremely encouraging enough to get through the program and start being a gladiator in a suit (thank you, Shonda Rhimes).
Even though PR is nothing like what is portrayed in Shondaland, it is still an extremely crazy, non-stop, always moving field and that is what is most interesting to me.
When a crisis strikes many people are uniformed of the true nature of the emergency. They may have certain questions or statements they need to get out, or even a problem that they need assistance with. Getting the word out and receiving a reply is a much bigger problem than what most might think. Establishing communication is up to the local, state, and federal governments in a time of crisis or an emergency. This is so that citizen’s problems and questions can be answered, and that information that is vital to keeping citizens safe needs to be distributed quickly and efficiently.
For example, we (the southeast United States) just suffered through a major hurricane. If there was no communication by the local, state, and federal governments then most people wouldn’t know what roads were evacuation routes, when and where the hurricane was hitting, and what supplies people needed to survive the storm. Without that information getting across, many people would have been unprepared and many casualties would have been a result.